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Ernie Ball Electric Strings
The Ernie Ball brand has earned international acclaim throughout the last century and this continues through to the present day. When you choose Ernie Ball, you’re guaranteed the satisfaction and g...
The Ernie Ball brand has earned international acclaim throughout the last century and this continues through to the present day. When you choose Ernie Ball, you’re guaranteed the satisfaction and greatly improved musical experience of a brand with heritage and integrity.
We stock the complete range of Ernie Ball strings from Earthwood acoustic guitar strings, through M-Steel and Cobalt electric guitar strings to Slinky bass. The true rock ’n’ roll custom gauge Slinky guitar strings are the most famous in the world featuring a smooth nickel-plated wrap wire on modern hex core which gives a warm, full-bodied tone with enhanced mid-range response. Relied on for decades by the world’s most renowned professionals, including Eric Clapton, Slash, Jimmy Page, Pete Townsend, Buddy Guy and Angus Young through to new players right at the forefront of modern guitar music, Bullet for my Valentine, the Used, Mars Volta, Panic! at the Disco, Alt-J and Escape the Fate.
In succession to the maraging steel (M-Steel) and Cobalt Slinkys, in 2017, Ernie Ball unveiled the most advanced guitar strings in world: PARADIGM, which have superior break resistance, unequalled durability and plasma-enhanced corrosion defence. Paradigm electric and acoustic guitar strings are available from Strings Direct.
Born and raised in the affluent suburbs of Santa Monica, California, Ernie Ball was one of a long line of talented musicians in the family. Having grown accustomed to picking at a steel guitar at a young age, he soon began playing at a professional level in bars around the South Central area of his home city. Ernie Ball set-up and operated out of his dedicated guitar and guitar parts store and, after noticing that several ‘beginner’ guitar players were having trouble playing with the common Fender medium gauge strings, set out to develop and supply an alternative.
The result of this endeavour was the introduction of the hugely successful custom gauge ‘Ernie Ball Slinky’ string, earning him praise from skilled guitar players. Ernie recognised his successful journey into the sale of premium guitar strings would pay off further if he developed his own Ernie Ball brand of guitar strings. Today, the Ernie Ball brand of strings for a wide variety of stringed instruments, stands at the top of a long list of manufacturers, and his strings are used by past and present guitar legends; ranging from the likes of CCR’s John Fogerty, U2’s ‘The Edge’ and Steve Vai, Slash, Dream Theatre's John Petrucci, Metallica's James Hetfield to Buddy Guy, Brad Paisley and John Mayer.
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