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Ernie Ball’s Paradigm electric and acoustic strings will be available to preorder from 1st April 2017.

Here’s a message from President of Ernie Ball Music Man, Brian Ball:


Ernie Ball’s Paradigm strings are the most break resistant strings on the planet – they’ll even guarantee it!  Providing an industry leading level of strength and longer life, Paradigm strings demonstrate an unprecedented advance in string technology while still retaining 100% of the Slinky (or Earthwood) tone and feel that the top players of the last 40 years and come to love and demand.

Ernie Ball’s Paradigm ultra-high-strength steel makes up the cores of the wound strings and the plain strings which are then further reinforced with Ernie Ball’s patented lock twist to ensure superior tensile and fatigue strength.  Paradigm strings will lock into tune fast and withstand an assault from even the most hardcore players.

The wrap wire on the Paradigm wound strings is plasma-enhanced for corrosion resistance and Everlast treated for unparalleled repellency of oils, sweat and gunk & debris build-up.  Experience the first set of longer lasting strings that are worth playing with all benefits and no compromises.

Since 1962 the Ball family has been dedicated to crafting guitar strings that shape the landscape of
rock and roll. Continuing their passion for innovation and high-quality products, Ernie Ball PARADIGM electric and acoustic guitar strings are the world’s most advanced string technology ever created. Featuring the first fully backed guarantee – if Paradigm strings break or rust within 90 days, Ernie Ball will replace them. Paradigm strings feature superior break-resistance and unparalleled durability while delivering the iconic Slinky tone Ernie Ball is known for.


  • Up to 37% more tensile strength than traditional string sets.
  • Up to 70% more fatigue strength than traditional string sets.
  • New state-of-the-art wire drawing process & RPS technology ensures ZERO loss of strength.


  • Plasma enhanced wrap wire for increased corrosion resistance and longevity.
  • Everlast nano-treatment for unprecedented repellency of oils, sweat and build up.


  • Legendary Slinky or Earthwood tone.
  • All the advantages of a coated strings without affecting tone of sustain.
  • No flaking or difference in feel than traditional strings.



* By entering your email address to win an Ernie Ball Paradigm set you will receive notification of availability of Paradigm and any future Ernie Ball related marketing from Strings Direct.  Winner will be announced as soon as the first sets become available.
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4 Comments on Ernie Ball PARADIGM

  1. Early April Fool joke maybe?

    Mark | March 5, 2017 at 2:36 pm () (Reply)
  2. OK, you may have me here. Breaking strings is the bane of my existence. Yes I am am a hard hitter but that’s rock and roll. I want to try a set.

    Rory Cotter | March 5, 2017 at 3:34 pm () (Reply)
  3. These look great!

    Frank Kerr | March 6, 2017 at 12:01 am () (Reply)
  4. As a Long time customer of Strings direct,I have used Super slinkys on most of my guitars,and maxima/optima Gold on my White Jem,,and DO tend to break the Optimas,and I am keen to try the New Paradigm’s on there,pity they don’t do a gold set !!!

    Terry Steward | March 18, 2017 at 2:46 pm () (Reply)

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